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The Journey to Serve initiative features free tools and resources designed to recruit military veterans into positions throughout the funeral service profession

Nationwide (April 22, 2021) – Recruiting capable, focused professionals into available funeral service and deathcare positions became easier today thanks to a landmark partnership between the Funeral Service Foundation and the ICCFA Educational Foundation. The organizations teamed up to launch the Journey to Serve initiative, designed to connect military veterans with careers throughout the funeral service profession.

Journey to Serve’s purpose is twofold: The sweeping initiative—which was funded equally by both organizations and endorsed by NFDA and ICCFA—positions the funeral service profession as an ideal career path for military veterans to deploy the skills, traits, and talents acquired and earned during their tour of duty.At the same time, the initiative equips deathcare and funeral service professionals with free tools and resources specifically designed to engage with military veterans on a local, regional, national, and international scale. This brief video offers a look at the natural fit between military veterans and funeral service:


“Military veterans embody the same strength of character that so often defines funeral service and deathcare professionals; connecting veterans with our mission-driven work was a natural fit,” said Foundation Chair Anthony Guerra and ICCFA Educational Foundation President Jim Price in a joint statement. “Finding and retaining skilled, reliable, and compassionate staff benefits the entire funeral service profession, and we knew that our organizations working together would create the synergy necessary to help get the job done.”

Available Resources at JourneyToServe.com

Curated with all funeral service and deathcare professionals in mind, the toolkit includes a variety of customizable resources available for download. The free resources include:

  • Customizable Print and digital ads
  • Customizable Radio and podcast spots in :30 and :60 lengths
  • Moving video explaining the natural fit between veterans and funeral service
  • Testimonials from veterans already working in the funeral service profession
  • Social media post template
  • Customizable flyers and postcards
  • Slide decks for use when speaking to veterans’ groups
  • Key messaging documents and FAQs

Also available is a hyperlocal Facebook marketing campaign option, which can be used to recruit veterans in your area for specific positions with the help of an experienced social media team.

Academic Scholarships
The Funeral Service Foundation and the ICCFA Educational Foundation will also award two $5,000 academic scholarships to military veterans to help offset the costs associated with pursuing a career in funeral service and deathcare. The annual scholarships are equally funded by both organizations. A third scholarship, the Hunter M. Harbeson Memorial Scholarship, will provide $2,500 in academic support to a qualified veteran. All scholarship applications open in September 2021.

Virtual Kick-Off
Hundreds of funeral service professionals came together today for a live virtual kick-off event, hosted by Bob Arrington, founder and president of Arrington Funeral Directors in Jackson, Tennessee, and Jay Dodds, President/COO of Park Lawn Corporation, headquartered in Toronto. Lisa Rosser, CEO of The Value of a Veteran, delivered a keynote entitled “Regard, Recruit, Retain: 5 Reasons That Hiring Veterans Makes Good Business Sense – And How to Find Great Hires.” Jim Price and Funeral Service Foundation Executive Director, Lee Wiensch shared the comprehensive resources, which are now available at JourneyToServe.com.

Canadian Roll-Out
The foundations are working with the Funeral Service Association of Canada (FSAC) to roll out Canadian-specific materials this summer. More information about the exciting joint initiative is forthcoming.