Professional Resources

In recent years, Foundation supporters answered a need within the profession to take an in-depth look at what it would take to sharpen recruitment efforts and to gain a better understanding of how consumers view deathcare. The results from these research studies will equip you with tools to hire the best and brightest and help you re-engage the families you serve.

Hire the Best and Brightest

Most professions and businesses recognize there is a “war for talent” and those who can secure that talent have a competitive advantage. A recent research study commissioned by your Foundation led to the creation of Screening and Hiring: An Expert Guide to Making the Right Hire.

This 90-page manual available for download will guide you throughout the entire hiring process to help you employ the best and brightest.


The manual provides insight on:

  • Compliance issues
  • Common Job Descriptions
  • Fair employment practice guidelines
  • Recruiting Tips
  • Screening Applicants
  • Interviewing Dos and Don’ts
  • Conducting Reference Checks
  • New Hire Orientation

A Look through the Consumer’s Lens

In early 2012, your Foundation funded a research project in an effort to understand the consumer’s oftentimes negative perception of deathcare. Olson Zaltman Associates implemented its patented ZMET research method during the comprehensive study. The results revealed and affirmed transforming consumer trends within the profession.

Breaking the Consumer Code is designed to help you view death and memorialization through the unique consumer lens, and to reengage the families you serve.

Breaking the consumer code

Have The Talk of a Lifetime®

The research results from Breaking the Consumer Code led to an unprecedented grassroots effort within the profession (through FAMIC) to encourage the conversation with loved ones about how to honor a life lived. Have the Talk of a Lifetime is designed to give you the tools to help talk to your communities about meaningful memorialization. The materials associated with Have the Talk of a Lifetime are customizable with your logo for co-branding.

By downloading any information from this website, you expressly agree that this information is proprietary information funded by and prepared expressly for the Funeral Service Foundation and it is intended for personal use by funeral directors, funeral home owners/managers, and their staff. Any dissemination, distribution or copying of this information by others is strictly prohibited without the express written consent of the Funeral Service Foundation, which can be obtained by contacting Director of Communication Kelly Manion.