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Breaking the Consumer Code Research Request

The Funeral Service Foundation commissioned  the comprehensive research project, Breaking the Consumer Code, in an effort to understand the consumer’s oftentimes negative perception of funeral service.

The research results —  Breaking the Consumer Code: New Insights Into Ways Consumers Really Think About Funerals — revealed  transforming consumer trends within the profession, and is the cornerstone of  FAMIC’s Have the Talk of a Lifetime™ campaign.

Breaking the Consumer Code has been shared across the country and has helped countless funeral service professionals learn how to reengage consumers and see deathcare through the consumer’s unique lens.

Simply complete the information below to receive your copy of Breaking the Consumer Code: New Insights Into Ways Consumers Really Think About Funerals.

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